Issue Date: 08/07/2026
Welcome to the Yafe Platform.
Please read these Terms and Conditions carefully before creating an account or using any of the services provided through the Yafe Platform.
By creating an account, using any of Yafe's Services, or accessing the Platform by any means, you acknowledge that you have read and understood this Agreement and agree to be bound by all of its provisions. If you do not agree to any of these terms, you must refrain from using the Platform or any of the services provided through it.
This Agreement constitutes a legally binding agreement between Yafe Company (hereinafter referred to as "Yafe", the "Company", or "we") and the natural or legal person who creates the account or uses the Services (hereinafter referred to as the "Customer", "you", or the "User").
This Agreement governs all services, products, and technical solutions provided by Yafe, including — without limitation —:
This Agreement also applies to all free services, trial services, paid services, and any additional services provided to the Customer in the future, unless otherwise agreed in writing.
Yafe's Services are designed for commercial and professional use and are intended for establishments, companies, entrepreneurs, government entities, non-profit entities, business owners, or any user who uses the Platform in connection with their professional or commercial activity.
Yafe's Services may not be used for any unlawful purposes or in violation of laws, regulatory policies, or the policies of Third-Party Providers, including WhatsApp Business Platform or Meta policies or those of any service provider on which Yafe relies to deliver its Services.
If the Customer is bound to Yafe by a contract, agreement, quotation, order form, Service Level Agreement (SLA), or any other written agreement, the provisions of that agreement shall apply to the services it covers.
If that agreement does not address any particular service or product provided by Yafe, the provisions of these Terms and Conditions shall apply to that service or product to the extent they do not conflict with the written agreement.
Yafe reserves the right to amend, update, or replace this Agreement or any part thereof, or any related policy, at any time, whether to comply with applicable laws and regulations, in response to Third-Party Provider requirements, or for operational, technical, security, or commercial reasons.
In the event of any material amendments, Yafe will notify the Customer through one of the appropriate means, which may include:
The amended version of this Agreement shall become effective as of the date specified therein, and the Customer's continued use of the Services after the amendments take effect shall constitute express acceptance of the amended provisions.
If the Customer does not agree to the amendments, the Customer must stop using the Services, while any financial or legal obligations outstanding before the termination date shall remain in force.
This Agreement supersedes all previous versions of the Terms and Conditions for use of the Yafe Platform and cancels any prior understandings, practices, or policies relating to use of the Services, unless otherwise agreed in writing.
This Agreement includes — without limitation — the following sections:
This article includes definitions of the terms used in this Agreement. These terms shall have the meanings set out below unless the context otherwise requires. Additional terms may also be defined elsewhere in this Agreement, and those definitions shall form an integral part of this Agreement.
Means any legal entity that directly or indirectly controls a party, is controlled by a party, or is under common control with a party, where control means owning more than fifty percent (50%) of the voting rights or the ability to manage or direct the administrative or operational decisions of that entity.
Means any programmatic interface, service, or technical connection point provided by Yafe to enable the Customer or external systems to integrate with, use, or manage the Platform's Services in an automated manner.
Means these Terms and Conditions, together with the Privacy Policy, the Data Protection Policy, any service-specific terms, and any order form, quotation, Service Level Agreement (SLA), or other written agreements entered into between Yafe and the Customer.
Means all laws, regulations, instructions, decisions, circulars, and regulatory orders issued by the competent authorities within the Kingdom of Saudi Arabia, and any other legal or regulatory requirements applicable to the Services or to any party to this Agreement.
Means any employee, representative, manager, agent, contractor, or person who is granted access to or use of the Yafe Platform on behalf of the Customer.
Means the Customer's account registered with the Yafe Platform, which enables the Customer to access, manage, and use the Services through the dashboard.
Means all websites, dashboards, electronic portals, cloud systems, applications, Application Programming Interfaces (API), and digital services that Yafe Company develops, manages, or provides to its customers.
Means the Customer's electronic interface within the Yafe Platform, which enables the Customer to manage the Customer's account, services, numbers, users, settings, reports, and all tools available under the subscribed plan.
Means all digital products, services, and solutions provided by Yafe, whether paid, free, or trial, including — without limitation — WhatsApp Business Platform management, messaging, Chatbot, AI Agents, marketing campaigns, reports, integrations, and any future services provided by Yafe.
Means any service, feature, or product made available to the Customer on a trial basis, for a limited period, or before official launch, which Yafe may amend, discontinue, or remove at any time without prior notice.
Means the natural or legal person who created the Account, subscribed to one of Yafe's Services, or agreed to this Agreement, whether for their own account or on behalf of an entity, establishment, institution, or company.
Means any person or entity that receives a message, initiates a conversation, or interacts with the Customer through the Services provided via the Yafe Platform.
Means the WhatsApp Business platform provided by Meta, through which the messaging services that Yafe provides to its customers are operated, and which is subject to the then-applicable Meta and WhatsApp requirements and policies.
Means Meta Platforms Inc. or any of its Affiliates or the entities that manage WhatsApp Business Platform services.
Means any message or content that is created, sent, received, or processed through Yafe's Services, whether textual, interactive, informational, multimedia, approved templates, or any other supported message type.
Means any bulk or scheduled sending of messages, notifications, or content to End Users using the campaign tools available on the Yafe Platform.
Means the automated reply or automated conversation system that is created, operated, or managed through the Yafe Platform for the purpose of responding to End User inquiries or performing specific actions without human intervention.
Means any service or tool based on artificial intelligence technologies provided by Yafe to enable customers to automate conversations, generate replies, analyze content, perform tasks, or assist End Users.
Means any process of linking or exchanging data between the Yafe Platform and any external system, application, service, or platform using Application Programming Interfaces (API) or any other technical means.
Means all amounts, subscriptions, costs, or charges payable for use of the Services, in accordance with the plan, quotation, agreement, or order form approved between Yafe and the Customer.
Means any third party on which Yafe relies to provide, operate, or support part of its Services, including — without limitation — Meta, OpenAI, cloud hosting providers, messaging services, email, payment services, or any other technical provider with which Yafe deals to provide, improve, or operate the Services.
This article sets out the terms and conditions relating to creation of the Customer's Account, use of the Yafe Platform, and access to the Services provided through it.
To benefit from Yafe's Services, the Customer must create an Account on the Yafe Platform or subscribe to one of the services provided by the Company, in accordance with the procedures and requirements that Yafe determines from time to time.
The Customer acknowledges that all information and data provided during Account creation or during use of the Services are true, accurate, complete, and current, and undertakes to update them promptly upon any change.
Yafe may request any additional documents or information to verify the Customer's identity, business activity, or compliance with applicable laws and instructions, and may suspend or refuse activation of the Account until those requirements are completed.
Yafe reserves the right to refuse creation of any Account or to refuse to provide the Services to any person or entity if, in its reasonable judgment, there are security, regulatory, legal, or operational risks, or if Account creation or use of the Services may result in a violation of laws or Third-Party Provider policies.
The Customer acknowledges that the Customer has full legal capacity to enter into this Agreement and use the Services.
If the Customer uses the Services on behalf of a company, institution, government entity, or any other legal person, the Customer acknowledges that the Customer is duly authorized to sign and be bound by this Agreement on behalf of that entity.
The Customer bears full responsibility for any obligations arising from use of the Services by the Customer's Authorized Users.
The Customer may add, remove, or modify Authorized Users in accordance with the features available under the subscribed plan.
The Customer bears full responsibility for all activities and actions carried out through the Customer's Account or by any Authorized User.
The Customer undertakes to grant access permissions only to persons authorized to have such access, and to take all necessary measures to prevent any unauthorized use.
Yafe bears no responsibility for any action taken through the Account using correct login credentials, even if done without the Customer's knowledge.
The Customer undertakes to maintain the confidentiality of the username and password and any authentication means, access tokens, API keys, or other credentials associated with the Customer's Account.
The Customer may not share login credentials with any unauthorized person or use them in a manner that endangers the security of the Account or the Platform.
The Customer must notify Yafe immediately upon suspicion of any unauthorized use of the Account or in the event of loss or leakage of login credentials.
Yafe bears no responsibility for any losses or damages resulting from the Customer's negligence in safeguarding login credentials or from sharing those credentials with any other party.
Use of the Account is limited to the Customer and Authorized Users only. The Account may not be transferred, sold, leased, assigned, or made available for use by any other party without Yafe's prior written consent.
Yafe may, at its discretion, place limits on the number of users, sessions, devices, integration interfaces, or any other resources associated with the Account, depending on the subscription type, operational requirements, or security considerations.
Yafe may suspend or restrict certain features or services if the Customer exceeds the technical, operational, or fair-use limits applicable to the service.
Yafe may, in its reasonable judgment, suspend, restrict, or terminate access to the Account or any part thereof if it suspects unlawful use, an attempt to breach Platform security, or misuse of the Services, pending completion of verification, without any liability on Yafe where the action is taken in good faith to protect the Platform or customers or to comply with laws.
Yafe may at any time request additional information or documents to verify the Customer's identity, ownership of a WhatsApp Business number, or the accuracy of registered data.
If the required information is not provided within the specified period, Yafe may suspend the Account, discontinue certain Services, or terminate the Agreement in accordance with its provisions.
Yafe's team may access the Customer's Account when needed, in the following cases:
Providing technical support.
Performing maintenance or update work.
Resolving technical issues.
Implementing the Customer's requests.
Complying with laws or regulatory requirements.
Protecting Platform security or preventing any unlawful use.
Such access shall be to the extent necessary to achieve the required purpose, while maintaining the confidentiality of the Customer's data in accordance with the Privacy Policy and the provisions of this Agreement.
Yafe may, from time to time, make updates, improvements, developments, or modifications to the Platform, the Services, user interfaces, or Application Programming Interfaces (API), in order to improve performance or security or to comply with regulatory requirements or Third-Party Provider requirements.
Some updates may require actions by the Customer, such as updating integration settings or reconfiguring certain services, and the Customer undertakes to implement those requirements within the specified period.
Updates, improvements, or the addition or removal of certain features shall not be considered a breach of this Agreement where they are intended to improve the service or maintain its continuity or compliance.
This article describes the nature of the Services provided by Yafe, the limits of its obligations, the expected service level, and the circumstances that may affect availability or continuity of the Services.
Yafe undertakes to provide the agreed Services to the Customer in accordance with this Agreement and the subscription or plan selected by the Customer, and in a manner consistent with the laws and regulations applicable in the Kingdom of Saudi Arabia and the relevant Third-Party Provider policies.
Yafe's Services may include — without limitation — the following:
Connecting and managing WhatsApp Business Platform accounts.
Managing conversations between the Customer and End Users.
Creating and managing automated replies (Chatbot).
Operating and managing AI Agents.
Creating marketing campaigns and notifications.
Managing Message Templates.
Providing Application Programming Interfaces (API).
Integration with external systems and platforms.
Managing teams and permissions.
Reports, statistics, and monitoring dashboards.
Any other services or features that Yafe provides in the future.
Yafe undertakes to exercise reasonable professional care in operating the Platform and providing the Services in accordance with technical standards customary in the software and cloud services sector.
Yafe seeks to provide the Services in a stable and secure manner; however, it does not guarantee continuous service without interruption, delay, or errors at all times.
Yafe undertakes to take appropriate technical and administrative measures to maintain the stability and security of the Platform and continuously improve its performance.
The Services may be affected or temporarily interrupted as a result of:
Scheduled maintenance.
Technical updates.
Infrastructure upgrades.
Technical failures.
Circumstances beyond control.
Failures or updates at Meta, WhatsApp Business Platform, or any Third-Party Provider.
Yafe may perform routine or emergency maintenance whenever necessary to ensure the security or stability of the Platform or to improve its performance.
Yafe will use reasonable efforts to notify the Customer in advance of scheduled maintenance whenever possible.
The Customer acknowledges and agrees that some of Yafe's Services depend on services, platforms, or infrastructure provided by third parties, including without limitation:
Meta.
WhatsApp Business Platform.
Cloud computing service providers.
Internet service providers.
Messaging or telecommunications service providers.
Yafe bears no responsibility for any interruption, suspension, restriction, modification, or change to the Services resulting from decisions, policies, updates, failures, or requirements imposed by any Third-Party Providers.
If any change issued by a Third-Party Provider necessitates modifying, updating, or discontinuing part of the Services, Yafe may make such modifications as it deems appropriate, and the Customer's continued use of the Services shall constitute acceptance of those modifications, subject to the provisions of the clause (Introduction to the Agreement – Amendment of the Agreement) if that results in a material amendment to the terms of use.
Yafe may, from time to time, make certain services or features available on a trial (Beta) basis or for a limited period.
Trial Services are provided "as is", and Yafe is not obligated to provide a specific level of performance, stability, or continuity for them.
Yafe may amend, suspend, discontinue, or remove any Trial Service at any time without any liability to the Customer.
Yafe provides technical support services through its approved communication channels, during business hours or as provided in the plan or Service Level Agreement (if any).
The technical support team may request access to certain information, settings, or accounts for the purpose of diagnosing or resolving issues, and this shall be done in accordance with clause 2.7 (Account Access).
The Customer undertakes to cooperate with the technical support team and provide the information necessary to resolve technical issues within a reasonable time.
Yafe is not obligated to guarantee commercial, marketing, or operational results arising from use of the Services.
Yafe shall not be considered responsible for decreased sales, loss of customers, decreased engagement rates, or any commercial results arising from use of the Services or from the content of messages created by the Customer.
Responsibility for the content, messages, and campaigns created by the Customer remains solely with the Customer, as will be detailed in Part Four (Customer's Responsibilities).
Yafe is not obligated to guarantee the continued availability of any service that depends wholly or partially on services, platforms, Application Programming Interfaces, or infrastructure provided by third parties, and such services may be affected, changed, or discontinued as a result of decisions, updates, or requirements imposed by Third-Party Providers, without that being considered a breach by Yafe of its obligations.
This article sets out the obligations and responsibilities that rest with the Customer when using the Yafe Platform and its Services. The Customer's compliance with these provisions is an essential condition for the continued provision of the Services.
The Customer undertakes to use Yafe's Services in accordance with the provisions of this Agreement, the laws, regulations, and instructions applicable in the Kingdom of Saudi Arabia, and any related regulatory or legal requirements.
The Customer also undertakes to comply with the policies and terms of use of the Third-Party Providers on which Yafe relies, including WhatsApp Business Platform and Meta policies and any updates thereto.
The Customer is responsible for reviewing and understanding any regulatory or operational requirements applicable to the Customer's business activity, and Yafe bears no responsibility for the Customer's violation of those requirements.
The Customer undertakes to use the Services for lawful purposes only, and in a manner that does not harm Yafe, any third party, or any Third-Party Providers.
The Customer is prohibited from using the Platform or any of its Services to:
Send spam or unsolicited messages.
Send fraudulent or misleading messages or impersonate any individual or entity.
Promote any unlawful activities or activities that violate the law.
Send content that includes threats, abuse, defamation, discrimination, hate speech, or any content that violates laws or public morals.
Infringe intellectual property rights, privacy rights, or any other rights of others.
Send any malicious software, malicious links, or files containing viruses, or any tools that may affect the security of the Platform or users.
Use the Services in a manner that adversely affects the performance, stability, or security of the Platform.
Use the Services in a manner that involves penetration testing of the Platform, vulnerability scanning, load testing, or attempting to bypass protection measures or security restrictions, unless prior written consent is obtained from Yafe.
The Customer bears full responsibility for all messages, content, media, files, data, templates, automated replies, conversation scenarios, and any other content that is created, uploaded, sent, or published using Yafe's Services.
Yafe does not review, approve, or monitor the Customer's content in advance, and provision of the Platform or Services does not constitute approval or endorsement of any content published through the Customer's Account.
The Customer acknowledges that the Customer is solely responsible for the accuracy, correctness, and legality of all content used via the Platform.
The Customer undertakes to obtain all necessary legal consents and permissions before collecting, using, processing, or sending any data relating to End Users.
The Customer warrants that all messages sent to End Users are based on a lawful basis or express consent where required, in accordance with Applicable Laws.
The Customer bears full responsibility for any claim, complaint, or legal action arising from the Customer's use of End User data or messaging of End Users.
The Customer bears full responsibility for all acts and conduct of the Customer's Authorized Users.
The Customer undertakes to manage Authorized User permissions in a manner appropriate to the nature of their work, and to remove the permissions of any user who is no longer authorized to use the Platform.
The Customer undertakes to maintain the confidentiality of login credentials and all authentication means associated with the Customer's Account.
The Customer undertakes to take all appropriate security measures to protect the Customer's devices and internal systems from any unauthorized access.
The Customer undertakes to notify Yafe immediately upon suspicion of any breach or unauthorized use of the Customer's Account.
If the Customer connects the Customer's systems, applications, or services to the Yafe Platform, the Customer bears full responsibility for the integrity, security, and compatibility of those systems with integration requirements.
Yafe bears no responsibility for any failures, losses, or interruptions resulting from external systems, applications, or services that are not under its management.
The Customer or any person acting on the Customer's behalf is prohibited from:
Attempting unauthorized access to any part of the Platform or its infrastructure.
Performing Reverse Engineering, decompiling source code, analyzing, copying, or attempting to extract any part of Yafe's software, except to the extent permitted by law.
Circumventing any protection measures, technical restrictions, or security controls applied by Yafe.
Using automated tools, programs, or means that may affect the Platform's performance, disrupt it, or increase loads on it abnormally.
The Customer may not resell, lease, license, or grant the right to use Yafe's Services to any third party, unless the Customer obtains Yafe's prior written consent.
Yafe's Services may not be used to develop, operate, or support any service or platform competing with Yafe without prior written consent.
The Customer undertakes to provide all necessary information and data that Yafe reasonably requests to provide the Services, resolve technical issues, or comply with laws.
The Customer undertakes to cooperate with Yafe if any regulatory authority or Third-Party Provider requests information or documents relating to use of the Services, to the extent permitted by law.
The Customer acknowledges that the Customer's use of Yafe's Services does not relieve the Customer of the Customer's legal or contractual responsibilities toward the Customer's customers, End Users, or regulatory authorities.
The Customer also acknowledges that any breach of the provisions of this article may result in suspension, restriction, or termination of the Services in accordance with the provisions of Part Seventeen (Suspension of Services and Termination of the Agreement), without prejudice to any other rights or remedies that may be due to Yafe under this Agreement or Applicable Laws.
This article sets out the obligations that Yafe undertakes toward the Customer when providing the Services, in accordance with the provisions of this Agreement, the nature of the Services provided, and Applicable Laws.
Yafe undertakes to provide the agreed Services to the Customer in accordance with the approved subscription or plan, and in a manner consistent with the provisions of this Agreement.
Yafe exercises reasonable professional care in operating the Platform, managing its Services, and continuously maintaining and improving its stability.
Yafe works to continuously develop its Services and may add features, improvements, or new tools to develop the Platform and improve the customer experience.
Yafe seeks to provide its Services at the highest possible level of reliability and stability; however, the Customer acknowledges that electronic services may be affected by technical or operational factors beyond control.
Yafe does not guarantee that the Services will be available without interruption, errors, or delay at all times.
Periods of routine or emergency maintenance, updates, or failures resulting from Third-Party Providers shall not be considered a breach by Yafe of its obligations.
Yafe undertakes to apply appropriate security, administrative, and technical measures to maintain the security of the Platform and the integrity of its data.
Yafe works to monitor the Platform and take appropriate measures to reduce security risks and detect unauthorized access attempts.
Yafe may take any technical or operational action it deems necessary to protect the Platform, customers, or End Users, including temporarily suspending certain Services if necessary to protect Platform security.
Yafe undertakes to process Customer data in accordance with the Privacy Policy, the Data Protection Policy, and the provisions of this Agreement.
Yafe will not use Customer data except to the extent necessary to provide the Services, implement the Customer's requests, improve the Services, or comply with Applicable Laws.
Yafe may access Customer data when needed to provide technical support, perform maintenance, resolve failures, or comply with legal requirements, in accordance with clause 2.7 (Account Access).
Yafe may make updates, developments, or improvements to the Platform, the Services, user interfaces, or Application Programming Interfaces (API) at any time.
Some updates may require modification of the Customer's settings, reconfiguration of certain integrations, or updating of certain features, and the Customer undertakes to cooperate with Yafe when needed.
The addition, removal, or modification of certain features, tools, or user interfaces shall not give rise to any liability on Yafe where that is for the purpose of improving the Services or maintaining their security or compatibility with legal requirements or Third-Party Provider requirements.
Yafe provides technical support services through its officially approved support channels.
The level of technical support, response times, or services provided may vary depending on the subscription type or plan or any Service Level Agreement (SLA) agreed between the parties.
Technical support does not include performing Customer-specific development work, modifying external systems, or resolving issues arising from systems or applications not under Yafe's management, unless otherwise agreed in writing.
Some of Yafe's Services rely on platforms, services, or infrastructure provided by third parties, including Meta, WhatsApp Business Platform, and cloud computing and telecommunications service providers.
Yafe bears no responsibility for any interruption, change, suspension, restriction, or discontinuation of the Services resulting from decisions, updates, failures, or requirements issued by any Third-Party Providers.
If any change issued by a Third-Party Provider requires modifying the manner of delivering the Services, their features, or how they operate, Yafe may make those modifications without that being considered a breach of this Agreement.
Yafe may collect and analyze non-personal operational and statistical data resulting from use of the Services for the purposes of developing the Platform, improving performance, enhancing the user experience, and raising service quality, in a manner that does not conflict with Applicable Laws or the Privacy Policy.
This clause shall not be construed as granting Yafe the right to use Customer data or End User data for marketing purposes or to sell or share them with unauthorized parties.
Yafe may communicate with the Customer via email, phone, text messages, or in-Platform notifications regarding the Services, updates, maintenance work, invoices, security alerts, or any other operational matters.
The Customer undertakes to maintain the accuracy of the Customer's registered communication channels and to update them upon any change.
Yafe is not obligated to guarantee any specific commercial, marketing, or operational results from use of the Services.
Yafe bears no responsibility for the content of messages, conversations, campaigns, automated replies, AI Agents, or any content created, operated, or approved by the Customer.
Yafe's obligations are limited to providing the Platform and Services in accordance with this Agreement, and responsibility for use of the Services, managing their content, and complying with laws remains with the Customer in accordance with the provisions of Part Four (Customer's Responsibilities).
This article sets out the provisions relating to subscriptions, Fees, payment mechanisms, invoices, and the financial obligations arising from use of Yafe's Services.
Yafe provides its Services pursuant to subscription plans or services whose prices, features, and duration are determined through the website, quotations, order forms, or any written agreement between Yafe and the Customer.
Subscriptions may be monthly, annual, or for any other period adopted by Yafe.
The Customer acknowledges that the Customer has reviewed the details of the selected subscription, including Fees, features, restrictions, and usage limits, before completing the subscription process.
The Customer undertakes to pay all Fees due for the Services to which the Customer has subscribed, in accordance with the prices approved by Yafe at the time of subscription, or as agreed in writing between the parties.
Fees include only the value of the subscription to the Services and do not include any fees or costs imposed by external parties, service providers, or government authorities, unless otherwise stated.
Fees may vary depending on the subscription type, usage volume, additional services, or any special agreements entered into with the Customer.
Yafe issues invoices electronically, and they are sent or made available to the Customer through the electronic means adopted by Yafe.
The Customer undertakes to pay invoices within the period specified therein, using the electronic payment methods approved by Yafe.
The Customer is responsible for ensuring the accuracy of the Customer's billing data and payment methods, and for notifying Yafe of any updates thereto.
Failure by the Customer to receive invoices or financial notices due to failure to update contact details or email, or for any reason attributable to the Customer, shall not relieve the Customer from paying amounts due on their due dates.
If the Customer is late in paying any amounts due after the due date, Yafe may take any of the following actions:
Sending a notice or payment reminder.
Temporarily suspending certain Services or restricting their use.
Suspending access to the dashboard or certain of its features.
Discontinuing the Services until all amounts due are paid.
Taking the necessary legal measures to collect the financial dues.
Yafe reserves the right to amend the prices of its Services or subscriptions from time to time in line with operational, regulatory, or commercial changes.
If a price amendment affects an existing subscription, Yafe will notify the Customer a reasonable period before applying the new prices, via email, the dashboard, or any other electronic means.
Any price amendments shall not affect invoices issued before the effective date of the amendment.
The Customer may request additional services, features, or developments outside the scope of the basic subscription.
These services are subject to separate Fees to be agreed between the parties before they are performed.
All prices and Fees announced by Yafe do not include taxes or government fees, unless expressly stated otherwise.
The Customer shall bear payment of all taxes, government fees, or any financial obligations imposed by Applicable Laws in relation to use of the Services, excluding taxes imposed on Yafe's income or assets.
Unless otherwise agreed in writing, all Fees paid to Yafe are non-refundable after activation of the subscription or commencement of service provision.
The Customer is not entitled to claim a refund of any amounts as a result of non-use of the Services or partial use thereof during the subscription period.
Suspension or termination of the Services due to the Customer's breach of this Agreement or failure to pay Fees shall not give rise to any obligation on Yafe to refund paid Fees.
If the Customer objects to any invoice, the Customer must notify Yafe in writing within a period not exceeding fifteen (15) days from the invoice issue date, stating the reasons for the objection.
Objection to an invoice does not relieve the Customer from paying any amounts that are not in dispute.
All financial obligations owed by the Customer remain outstanding even if the Services are suspended or the Agreement is terminated, until all amounts due to Yafe are paid.
Yafe may refrain from reactivating the Services or providing any new services to the Customer unless all outstanding financial dues are paid.
This article sets out the intellectual property rights relating to the Yafe Platform and the Services provided through it, as well as the Customer's rights relating to the Customer's data and content.
The Customer acknowledges that all intellectual property rights relating to the Yafe Platform and the Services provided through it, including software, designs, databases, user interfaces, Application Programming Interfaces (API), algorithms, tools, features, content, technical documentation, and any developments, improvements, or updates thereto, are owned exclusively by Yafe or its licensors.
This Agreement does not grant the Customer any ownership right, interest, or license in any of Yafe's intellectual property rights, except for the limited right to use the Services in accordance with the provisions of this Agreement.
Yafe grants the Customer, throughout the subscription period, a limited, non-exclusive, non-transferable, non-assignable, and non-sublicensable license to use the Services and the Platform solely for the Customer's own lawful commercial purposes and in accordance with this Agreement.
This license ends automatically upon expiry of the subscription, termination of this Agreement, or suspension of the Services in accordance with its provisions.
Expiry, suspension, or cancellation of the license shall not result in any transfer of Yafe's intellectual property rights to the Customer, and the Customer undertakes to immediately cease any use that exceeds the limits authorized under this Agreement.
All trade names, trademarks, logos, icons, designs, and visual elements belonging to Yafe are owned by the Company or licensed to it, and may not be used, copied, modified, republished, or exploited in any manner without Yafe's prior written consent.
The Customer may not use Yafe's name or trademark, or refer to the existence of a partnership, official accreditation, or representation of the Company, without prior written consent.
All data, content, files, messages, conversation scenarios, templates, and information that the Customer or Authorized Users create, upload, or manage through the Yafe Platform remain the property of the Customer.
Ownership of Customer data does not transfer to Yafe as a result of use of the Services.
The Customer grants Yafe a limited, non-exclusive license to process, operate, store, and use the Customer's data to the extent necessary to provide the Services, implement the Customer's requests, improve Platform performance, or comply with laws, in accordance with the provisions of this Agreement and the Privacy Policy.
Yafe may collect and use operational, statistical, and technical data resulting from use of the Platform, provided that such data is anonymized or not directly linkable to the Customer or End Users.
Such data may be used for the purposes of:
Improving the Services.
Performance analysis.
Developing new features.
Enhancing Platform security.
Preparing operational reports and statistics.
The Customer undertakes not to do any of the following:
Copy, reproduce, distribute, sell, lease, or sublicense any part of the Yafe Platform or its Services.
Modify, translate, or create derivative works from the Platform or any part thereof.
Attempt to extract, analyze, reconstruct, or reverse-engineer the source code, except to the extent permitted by law.
Remove or modify any notices relating to intellectual property rights or copyrights present on the Platform or the Services.
Use any part of Yafe's Services to develop, operate, or support a competing platform or service.
The Customer warrants that the Customer owns all rights, licenses, and consents necessary to use any content, trademark, data, or materials that the Customer uploads or uses via the Yafe Platform.
The Customer alone bears responsibility for any claims, disputes, or legal proceedings arising from infringement of third-party intellectual property rights due to content that the Customer provides or uses through Yafe's Services.
If the Customer provides any suggestions, comments, recommendations, or ideas relating to the development or improvement of Yafe's Services, Yafe may use, develop, implement, or incorporate them into its Services without any financial or contractual obligation to the Customer, unless otherwise agreed in writing.
Yafe reserves all rights not expressly granted to the Customer under this Agreement.
No provision of this Agreement shall be construed as a transfer or assignment of any of Yafe's intellectual property rights.
Yafe may take all necessary legal measures to protect its rights in the event of any infringement or unauthorized use of its intellectual property rights.
This article sets out the parties' obligations to maintain the confidentiality of information exchanged or accessed during use of the Services or performance of this Agreement.
For the purposes of this Agreement, "Confidential Information" means any information, data, documents, records, content, or technical, commercial, operational, financial, or organizational information, or any other information disclosed by one party to the other party, whether in written, electronic, oral, or any other form, that by its nature or by the manner of its disclosure is understood to be confidential.
Confidential Information includes — without limitation — the following:
Customer and End User data.
Commercial or financial information.
Business plans and strategies.
Technical documentation.
Non-public Application Programming Interfaces (API).
Login credentials and access keys.
Unpublished reports and statistics.
Any information relating to Yafe's technical or security infrastructure.
Any information classified or referred to as "confidential" or similar.
Information shall not be considered Confidential Information if it is proven that it:
Was lawfully available to the public before disclosure.
Became available to the public without breach of this Agreement.
Was in the possession of the receiving party before receipt from the other party, without a confidentiality obligation.
Was lawfully obtained from a third party not bound to maintain its confidentiality.
Was developed independently without reliance on the other party's Confidential Information.
Each party undertakes to maintain the confidentiality of information obtained from the other party, and not to use or disclose it except to the extent necessary to perform this Agreement or provide the Services.
The receiving party undertakes to take all reasonable measures to protect Confidential Information from unauthorized access, use, or disclosure.
The receiving party may not use Confidential Information for personal or commercial benefit outside the scope of this Agreement.
The receiving party may disclose Confidential Information in the following cases:
To its employees, advisors, or contractors whose work requires access to such information to perform this Agreement, provided they are bound by confidentiality duties.
If disclosure is required pursuant to a law, court judgment, or request issued by a competent governmental or regulatory authority.
If the disclosing party has consented in writing.
If disclosure is to Third-Party Providers, Yafe's Affiliates, or contractors whose work requires access to Confidential Information to provide, operate, or support the Services, provided they are bound by confidentiality duties and take appropriate measures to protect such information.
Yafe undertakes not to disclose the Customer's Confidential Information except in the cases permitted under this Agreement or Applicable Laws.
Yafe may grant access to Confidential Information to its employees, partners, or service providers whose work requires such access to provide the Services, provided they are bound by confidentiality duties and take appropriate measures to protect such information.
Access by technical support staff, operations teams, or cybersecurity teams to Customer data, in accordance with the provisions of this Agreement, shall not be considered a breach of confidentiality obligations where that is for operational, security, or regulatory purposes.
The Customer undertakes not to disclose any information, documents, technical specifications, or security or operational information relating to Yafe or its Platform to any third party without prior written consent.
The Customer undertakes to maintain the confidentiality of all login credentials, API keys, verification codes, and any security information associated with the Customer's Account.
The obligations in this article remain in force throughout the term of this Agreement.
These obligations also continue after expiry or termination of the Agreement for five (5) years, or for the period required by Applicable Laws, whichever is longer, unless the information has become lawfully available to the public.
The disclosing party may, upon termination of the contractual relationship, request that the other party return, delete, or destroy the Confidential Information provided to it, unless retention is required by law or for the purpose of complying with legal or regulatory obligations.
Yafe may retain backups, records, or information whose retention is necessary for security, operational, or legal purposes or to demonstrate compliance, in accordance with data retention policies and Applicable Laws.
No other right or remedy provided in this Agreement or in Applicable Laws shall prejudice the right of the injured party to take appropriate legal measures upon any unauthorized disclosure of Confidential Information.
The parties acknowledge that any breach of confidentiality obligations may result in damages that are difficult to compensate financially, and the injured party may seek any compensation or legal or judicial measures permitted by law.
This article sets out how Yafe handles personal data and Customer data, and the obligations relating to the collection, processing, use, and disclosure of data, in accordance with Applicable Laws and the provisions of this Agreement.
Yafe undertakes to process personal data and Customer data in accordance with the laws and regulations applicable in the Kingdom of Saudi Arabia, and in a manner consistent with Yafe's Privacy Policy and this Agreement.
Yafe undertakes to take appropriate organizational, administrative, and technical measures to maintain the confidentiality and integrity of data and protect it from unauthorized access, use, modification, or disclosure.
Yafe may collect, process, or store the data necessary to provide the Services, which may include — depending on the nature of the service —:
Customer Account data.
Authorized User data.
End User data.
Phone numbers.
Message or conversation content, where necessary to provide the service or implement the Customer's requests.
Usage data.
Operational logs.
Integration data.
Any other data necessary to provide or improve the Services.
Yafe processes data for the following purposes:
Providing and operating the Services.
Implementing the Customer's requests.
Managing accounts and subscriptions.
Providing technical support.
Analyzing performance and improving service quality.
Detecting failures and security risks and preventing misuse.
Complying with laws and legal requests.
Any other purposes to which the Customer consents or which Applicable Laws permit.
With respect to End User data that the Customer collects or manages via the Yafe Platform, Yafe processes such data to the extent necessary to provide the Services and implement the Customer's instructions, unless the law or this Agreement otherwise requires.
The Customer remains responsible for the lawfulness of data collection, obtaining the necessary consents, and complying with all legal obligations relating to personal data of the Customer's customers or End Users.
Yafe does not sell Customer data or personal data to any third party.
Yafe may share data with the following parties when necessary:
Third-Party Providers necessary to provide the service.
Competent governmental, judicial, or regulatory authorities where required by law.
Affiliates or contractors of Yafe whose work requires access to the data to provide the Services, provided they are bound by confidentiality and data protection duties.
Yafe retains data for the period necessary to provide the Services or to perform contractual, legal, or operational obligations.
After termination of the contractual relationship, Yafe may delete, destroy, or archive the data in accordance with data retention policies and Applicable Laws, unless retention is required by law or for a legitimate purpose.
The Customer may, in accordance with Applicable Laws, request access to, updating, correction, deletion, or restriction of processing of the Customer's data, in accordance with the Privacy Policy and related laws.
Yafe may be unable to fulfill certain requests if retention or continued processing of the data is required by law or for operational, security, or contractual purposes.
Yafe seeks to host and process data within the Kingdom of Saudi Arabia whenever possible and in accordance with the nature of the Services and the infrastructure it adopts.
If the nature of the service or Third-Party Provider requirements necessitate processing some data outside the Kingdom of Saudi Arabia, this shall be done in accordance with Applicable Laws and regulations and relevant legal controls.
The Customer bears full responsibility for the lawfulness of the data that the Customer enters, uploads, or processes through the Yafe Platform.
The Customer also undertakes to obtain all necessary consents and notices from End Users whenever required by law.
The Customer bears responsibility for any claim, damage, or legal action arising from the Customer's violation of laws relating to data protection or privacy.
Yafe's Privacy Policy forms an integral part of this Agreement, and its provisions shall be interpreted in a manner that does not conflict with this Agreement.
In the event of a conflict between this Agreement and the Privacy Policy with respect to use of the Services, the provisions of this Agreement shall prevail to the extent they do not conflict with Applicable Laws.
This article sets out the security measures adopted by Yafe to protect its Platform and Services, and the security obligations resting on the Customer when using the Services.
Yafe undertakes to apply appropriate technical, organizational, and administrative measures to maintain the security of the Platform, the integrity of the Services, and the protection of data from unauthorized access, use, disclosure, modification, or destruction.
Yafe reviews and improves its security controls periodically in line with the evolution of security risks, the nature of the Services provided, and legal requirements.
The Customer undertakes to maintain the confidentiality of all login credentials, passwords, verification codes, Application Programming Interface keys (API Keys), and any other credentials associated with the Customer's Account.
The Customer bears full responsibility for all operations carried out using the Customer's login credentials, unless a fault or gross negligence on Yafe's part is proven.
Yafe may require the Customer to follow additional security requirements, such as using multi-factor authentication (MFA), updating passwords, or enabling additional protection means, whenever it deems that necessary to protect the Account or the Platform.
The Customer undertakes to notify Yafe without undue delay upon becoming aware of any security breach, loss or leakage of login credentials, or any security incident that may affect the Customer's Account or use of the Services, and to provide all information and cooperation necessary to enable Yafe to take appropriate preventive measures.
If the Customer connects the Customer's systems, applications, or services to the Yafe Platform, the Customer undertakes to take appropriate security measures to protect those systems from any unauthorized access or unlawful use.
The Customer is responsible for protecting the Customer's servers, devices, networks, software, and applications used to access or integrate with Yafe's Services.
Yafe bears no responsibility for any breach, damage, or data loss resulting from weak security of the Customer's systems, devices, applications, or infrastructure.
The Customer undertakes not to engage in any activity that may harm the security of the Platform or its Services.
The Customer is prohibited from:
Attempting to test, bypass, or disable Yafe's security protection measures.
Exploiting any security vulnerability or attempting to access data or services to which the Customer does not have access permission.
Using any programs, tools, or means that may disrupt the Services or affect their stability or availability.
Introducing, publishing, or transmitting any viruses, malware, spyware, or any harmful code via the Platform.
If the Customer discovers any suspicious activity, security vulnerability, or unauthorized use relating to the Customer's Account or the Services, the Customer undertakes to notify Yafe immediately through official communication channels.
Upon receiving the report, Yafe will take appropriate technical measures to verify, contain, and mitigate the effects of the security incident, in accordance with its approved internal procedures.
The Customer undertakes to cooperate with Yafe in investigating any security incident that may affect the Services, the Platform, or data.
Yafe may, whenever it deems there to be a security risk or an actual or potential threat, take any action it deems appropriate to protect the Platform, customers, or End Users, including:
Temporarily suspending the Account or certain Services.
Resetting passwords or access tokens.
Disabling certain Application Programming Interfaces (API).
Temporarily stopping certain integrations.
Taking any other security measures that Yafe deems necessary to protect the Platform or data.
Yafe applies appropriate procedures to support continuity of the Services and data recovery in line with the nature of the Services and the technical infrastructure it adopts.
The existence of backups does not guarantee recovery of all data in all cases, and the Customer acknowledges the possibility of loss of some data as a result of exceptional circumstances or events beyond control.
Yafe may perform security tests, assessments, or periodic reviews of its systems to verify and improve the security level.
The Customer may not perform any Penetration Testing, security assessment, vulnerability scanning, or any similar activity targeting the Yafe Platform or its Services, except after obtaining Yafe's prior written consent.
Yafe uses reasonable efforts to apply security best practices appropriate to the nature of its Services; however, it does not guarantee that the Services, systems, or networks are absolutely free from all security risks or threats.
Yafe bears no responsibility for any damages, losses, interruptions, or breaches resulting from:
The Customer's negligence in protecting login credentials.
The Customer's breach of this Agreement.
Weak security of the Customer's systems, networks, or applications.
Force majeure events or general cyberattacks targeting internet infrastructure or Third-Party Providers.
The Customer undertakes to cooperate with Yafe in implementing any security, regulatory, or operational requirements that Yafe deems necessary to protect the Platform or to comply with laws or Third-Party Provider requirements.
Yafe may update its security controls, access requirements, authentication means, or protection procedures at any time, and the Customer undertakes to comply with these requirements within the period specified by Yafe.
This article sets out each party's obligations to indemnify the other for damages, claims, or liabilities arising from a breach of this Agreement or applicable laws.
The customer undertakes to defend, indemnify, and hold harmless Yafe, its affiliates, employees, directors, agents, advisors, and contractors from any claims, suits, proceedings, losses, damages, liabilities, fines, penalties, costs, or expenses (including reasonable attorneys' fees and court costs) arising directly or indirectly from:
The customer's breach of any provision of this Agreement.
The customer's use of the services in violation of applicable laws, regulations, or instructions.
Sending, publishing, or processing any content, data, or messages that infringe third-party rights or applicable laws.
The customer's breach of the policies or terms of third-party providers, including Meta or the WhatsApp Business Platform.
Any claim relating to content, messages, campaigns, conversations, or data that the customer or authorized users created, sent, or managed through the Yafe platform.
The customer's infringement of any intellectual property, privacy, or data-protection right of any third party.
Yafe undertakes to defend and indemnify the customer against any final judicial claim by a third party establishing that the services provided by Yafe, in their original form and without any modification or use contrary to this Agreement, infringe that third party's intellectual property rights.
Yafe may, at its discretion, and in the event of such a claim, take any of the following measures:
Obtain the rights necessary for the customer to continue using the service.
Modify the service so that the grounds for the claim cease, while preserving its essential functionality.
Replace the service with a similar service that achieves the same purpose.
Terminate the affected service and refund the unused portion of fees paid, if none of the preceding options can be implemented.
Yafe shall have no indemnification obligation if the claim arises from:
The customer's use of the services in a manner contrary to this Agreement.
Any modification made by the customer or any other party to the services or integrations without Yafe's approval.
Combining the services with external systems, applications, or software that gave rise to the claim.
Any content, data, or materials provided by the customer or authorized users.
To benefit from the indemnification provisions, the party seeking indemnification must:
Notify the other party in writing of any claim or suit within a reasonable period from the date it becomes aware of it.
Enable the indemnifying party to manage the defense or settlement relating to the claim.
Provide reasonably necessary cooperation and information to enable the indemnifying party to defend the claim.
Upon the indemnifying party's request, take all reasonable measures to mitigate the damages or losses subject to the claim, and refrain from taking any action that would unjustifiably increase such damages.
The indemnifying party may not enter into any settlement that includes an admission of the other party's liability or that imposes any financial or legal obligation on the other party without obtaining that party's prior written consent, unless such consent is required by law or by a court judgment.
This chapter does not prejudice any other rights, protections, or remedies provided by law or set out in this Agreement.
This article defines the scope and limits of Yafe's and the customer's liability in connection with use of the services or performance of this Agreement, to the maximum extent permitted by applicable law.
Yafe's services are provided in accordance with their technical nature, and Yafe exercises reasonable professional care in operating and improving them; however, it does not guarantee the achievement of any commercial, operational, marketing, financial, or other results from use of the services.
The customer is responsible for assessing the suitability of the services for its needs and for using them in the manner it deems appropriate for its business.
Unless expressly stated otherwise in this Agreement, the services are provided "As Is" and "As Available."
To the maximum extent permitted by law, Yafe excludes all warranties, representations, or undertakings not expressly set out in this Agreement, whether express or implied.
To the maximum extent permitted by law, Yafe and any of its affiliates, employees, directors, agents, or contractors shall have no liability for any indirect, consequential, special, incidental, or punitive damages, including — without limitation —:
Loss of profits.
Loss of revenue.
Loss of customers or business opportunities.
Loss of commercial reputation.
Loss or corruption of data.
Business interruption.
Any other indirect losses, even if Yafe was advised of the possibility of their occurrence.
To the maximum extent permitted by law, Yafe's aggregate liability arising out of or in connection with this Agreement, whether contractual, tortious, statutory, or otherwise, shall not exceed the total fees paid by the customer to Yafe for the service subject to the claim during the twelve (12) months immediately preceding the cause of the claim.
If the customer's period of use of the service is less than twelve (12) months, the maximum liability shall equal the total fees paid by the customer during its actual subscription period.
The customer bears full responsibility for all activities carried out using its account or by authorized users.
The customer also bears responsibility for all messages, content, data, integrations, settings, and operational decisions it makes through the Yafe platform.
Yafe shall not be liable for any interruption, delay, modification, suspension, or discontinuation of the services resulting from third-party providers, including Meta, the WhatsApp Business Platform, cloud computing or telecommunications providers, or any other parties on which the service depends.
Neither party shall be liable for any delay or failure to perform its obligations if arising from circumstances or events beyond its reasonable control, including — without limitation —:
Natural disasters.
Fires, floods, or earthquakes.
Wars, armed conflicts, or acts of terrorism.
Strikes or public unrest.
General interruptions of telecommunications or internet services.
Governmental decisions or actions.
Epidemics or pandemics.
Large-scale cyberattacks affecting infrastructure or third-party providers.
The limitations of liability in this article shall not apply to the following cases, to the extent that applicable law does not prohibit the application of these exceptions:
Fraud or deceit.
Gross negligence or willful misconduct.
Indemnification obligations set out in Chapter Eleven (Indemnification).
Infringement of intellectual property rights.
Any liability that may not lawfully be excluded or limited.
The provisions of this article shall remain in effect even after the expiry or termination of this Agreement, to the extent necessary to govern any claims or liabilities that arose during its term.
This article sets out the circumstances in which Yafe may suspend the services or terminate this Agreement, the consequences thereof, and the rights and obligations of each party.
This Agreement begins on the date the customer accepts it or the date the customer uses any of Yafe's services, whichever is earlier.
This Agreement remains in effect throughout the customer's period of use of the services or until it is terminated in accordance with the provisions of this Agreement.
Yafe may suspend all or some of the services, temporarily or partially, if it determines that there is a legitimate reason to do so, including the following cases:
The customer's delay in paying amounts due.
The customer's breach of any provision of this Agreement.
The customer's violation of applicable laws, regulations, or instructions.
Use of the services in a manner that may affect the security, stability, or reliability of the platform.
Activity suspected of being fraudulent or unlawful or that poses a risk to Yafe or to any of its customers or providers.
Issuance of a request or directive from a competent governmental or regulatory authority.
Suspension, restriction, or discontinuation of the service by a third-party provider, including Meta or the WhatsApp Business Platform.
Yafe will make reasonable efforts to notify the customer before suspending the services whenever possible.
Yafe may suspend the services without prior notice if suspension is necessary to protect the security of the platform, to comply with applicable laws, or to prevent harm to Yafe or to any other party.
The customer may terminate the subscription or cease using the services in accordance with the procedures adopted by Yafe, subject to the subscription term and any outstanding financial obligations.
Termination of the Agreement, suspension of the services, or cancellation of the account does not relieve the customer of paying any amounts, fees, or financial or legal obligations that arose before the date of termination or suspension, and such obligations remain in effect until fully discharged.
Yafe may terminate this Agreement or any of the services provided under it in the following cases:
If the customer commits a material breach of this Agreement and fails to remedy it within a reasonable period from the date of notice thereof, where notice is possible.
If the customer uses the services in any unlawful activity or in violation of applicable laws.
If the customer provides incorrect, misleading, or forged information.
If continued provision of the services would violate applicable laws or Yafe's obligations toward third-party providers.
If the customer ceases paying amounts due despite being notified thereof.
Suspension of the services or termination of the Agreement shall, as applicable, result in the following:
Cessation of the customer's access to the platform or to some of the services.
Disabling of application programming interfaces (APIs) or integrations linked to the account.
Cessation of sending or receiving messages or operating services linked to the account.
Continuation of the customer's financial obligations that arose before the date of suspension or termination.
Continued effect of provisions that by their nature must remain in force after the end of the Agreement, including provisions on confidentiality, intellectual property, indemnification, limitation of liability, and dispute resolution.
Yafe may retain the customer's data or records to the extent necessary to comply with applicable laws, discharge statutory obligations, or protect legal rights.
The customer's data may be deleted or destroyed after the end of the contractual relationship in accordance with Yafe's adopted data-retention policy, unless retention is required by law or pursuant to a written agreement between the parties.
Yafe may, at its discretion, reactivate the services after the cause of suspension has ceased, provided that the customer fulfills all necessary legal, operational, and financial requirements.
Yafe is not obligated to reactivate the services if the cause of termination is final or if continued provision of the services is not possible legally, technically, or contractually.
This article sets out the mechanism for sending notices between Yafe and the customer, and how this Agreement, the services, or related policies may be amended.
Yafe may send all notices relating to this Agreement, the services, or the account through any of its approved communication channels, including:
Email.
Notices within the Yafe platform.
Text messages.
WhatsApp messages, where adopted by Yafe as a communication channel.
Any other electronic means that Yafe may adopt in the future.
The customer undertakes to provide Yafe with accurate and up-to-date contact details.
The customer is responsible for updating its contact details whenever any change occurs.
All notices sent to the customer's last registered contact details shall be deemed valid and produce their legal effects, unless the customer notifies Yafe of a change to those details.
All notices, requests, objections, or official correspondence addressed to Yafe must be sent through the official channels designated by the company.
Yafe is not obligated to consider any request or notice sent through unapproved means or by persons not authorized to act on behalf of the customer.
Yafe reserves the right to amend this Agreement or any policies or terms related to the services whenever necessary, including in the following cases:
Compliance with new laws, regulations, or instructions.
Compliance with the requirements or policies of third-party providers.
Addition of new services, features, or products.
Improvement, enhancement of the security, or development of the services.
Addressing any legal, operational, or technical risks.
In the event of any material amendment to this Agreement, Yafe will notify the customer a reasonable period before the amendment takes effect, through one of the approved notice channels.
The customer's continued use of the services after the amendments' effective date constitutes acceptance of the amended terms.
If the customer does not agree to the material amendments, the customer may cease using the services and request termination of its subscription in accordance with the provisions of Chapter Thirteen (Suspension of Services and Termination of the Agreement).
Yafe may, from time to time, add, modify, develop, or remove any service, feature, or functionality within the platform, if such action aims to:
Improve the quality of the services.
Raise the level of security.
Comply with laws or regulatory requirements.
Align with updates from third-party providers.
Enhance the user experience.
Any amendment made pursuant to this article shall not be deemed a breach of this Agreement, unless it results in cancellation of a paid service without providing a suitable alternative or without regard to the customer's statutory rights.
In the event of a conflict between the provisions of this Agreement and any other document related to the services, priority shall be according to the following order:
Agreements or contracts signed between Yafe and the customer.
Approved order forms or quotations.
These Terms and Conditions.
Service level agreements (SLAs), if any.
The Privacy Policy.
Any other policies or documents issued by Yafe.
This article contains the general provisions that govern the relationship between Yafe and the customer and that supplement the provisions of this Agreement.
This Agreement does not create any partnership, agency, franchise, joint venture, or employment relationship between Yafe and the customer.
Each party remains independent of the other and bears responsibility for its own acts and obligations.
The customer may not assign this Agreement or any of its rights or obligations arising under it, in whole or in part, except after obtaining Yafe's prior written consent.
Yafe may transfer or assign this Agreement or any of its rights or obligations to any of its affiliates or to any other entity in the context of restructuring, merger, transfer of business, or any similar transaction, without prejudice to the customer's rights.
Any assignment or transfer made pursuant to this article shall not affect the continued validity of all obligations and rights arising before the date of assignment or transfer, and the successor or assignee shall fulfill all obligations related to this Agreement.
If any provision of this Agreement is found to be invalid, unenforceable, or contrary to applicable laws, that shall not affect the validity or enforceability of the remaining provisions of the Agreement.
The unenforceable provision shall be replaced with another provision that achieves — to the extent possible — the same legal and commercial purpose.
A party's delay or failure to exercise any right conferred under this Agreement shall not constitute a waiver of that right.
No waiver of any right shall be effective unless it is in writing and issued by the party entitled to that right.
This Agreement, together with the documents and policies referenced herein, constitutes the entire agreement between Yafe and the customer with respect to the services.
This Agreement supersedes and replaces all prior communications, understandings, or agreements, whether oral or written, relating to its subject matter.
The Arabic language is the official language of this Agreement.
If a translation of this Agreement is provided in any other language, the Arabic version shall be the authoritative reference in interpreting any of its provisions, unless a written agreement between the parties provides otherwise.
This Agreement shall be governed by and construed in accordance with the laws of the Kingdom of Saudi Arabia.
The parties shall seek to resolve any dispute or difference arising out of or relating to this Agreement amicably through good-faith negotiation before resorting to the competent judicial authorities.
If an amicable settlement cannot be reached within a reasonable period, the competent courts in the city of Riyadh, Kingdom of Saudi Arabia, shall have jurisdiction over any dispute arising out of this Agreement, unless applicable law provides otherwise.
Provisions that by their nature must continue after the expiry or termination of this Agreement shall remain in effect, including — without limitation — provisions relating to intellectual property, confidentiality, privacy, indemnification, limitation of liability, and dispute resolution.
This article sets out the parties' obligations to comply with applicable laws, regulations, and instructions, as well as the requirements of regulatory authorities and third-party providers.
Yafe and the customer each undertake to comply with all applicable laws, regulations, instructions, and regulatory decisions in the Kingdom of Saudi Arabia in connection with the use or provision of the services.
Each party bears responsibility for complying with the legal obligations that fall within the scope of its responsibilities.
The customer acknowledges that some of Yafe's services depend on platforms and services provided by third parties, including the WhatsApp Business Platform and Meta.
The customer undertakes to comply with all terms, policies, and guidelines imposed by third-party providers when using the services.
If the customer's breach of these requirements results in the suspension, restriction, or discontinuation of any service, Yafe shall have no liability therefor.
The customer is prohibited from using Yafe's services for any purpose that violates laws, regulations, instructions, or public morals.
This includes — without limitation —:
Fraudulent or misleading activities.
Money laundering or financing of unlawful activities.
Sending unlawful bulk messages or spam.
Impersonating any individual or entity.
Using the services in a manner that infringes intellectual property, privacy, or data-protection rights.
Any use that harms the reputation of Yafe, its services, or its partners.
The customer undertakes to cooperate with Yafe if any governmental or regulatory authority requests information or documents relating to use of the services, within the limits permitted by law.
Yafe may comply with any order or request issued by a competent authority if required by law, and such compliance shall not be deemed a breach of its obligations toward the customer.
Yafe may take any operational, technical, or legal measures to prevent misuse of its services or to protect the platform, customers, or end users.
This includes — where necessary —:
Suspending or restricting the account.
Discontinuing certain services or features.
Rejecting or blocking certain operations or requests.
Reporting to competent authorities or third-party providers whenever required by law or by agreements concluded with them.
If new laws, regulations, or instructions are issued that affect the services or the manner of their provision, Yafe may amend its services, policies, or procedures to achieve compliance with those requirements.
The customer undertakes to cooperate with Yafe and to complete any additional requirements imposed by laws, regulatory authorities, or third-party providers whenever necessary for the continued provision of the services.
The customer acknowledges that its use of Yafe's services does not relieve it of its legal responsibilities or obligations toward regulatory authorities, its customers, or end users.
The customer also acknowledges that it is responsible for obtaining any licenses, permits, or legal approvals that its business or use of the services may require.
This article sets out the special terms and conditions governing use of services that rely on the WhatsApp Business Platform, as well as the customer's obligations in connection with those services.
The customer acknowledges that some of Yafe's services rely on the WhatsApp Business Platform provided by Meta, and that continued provision of these services is subject to the policies, requirements, and procedures established by Meta or any entity that manages this platform.
Yafe has no authority over Meta's policies or decisions relating to WhatsApp Business accounts, phone numbers, message templates, account quality, or any other services provided by Meta.
The customer is responsible for the accuracy of the data and documents submitted to link its WhatsApp Business number.
The customer acknowledges that it has the legal right to use the phone number linked to the Yafe platform.
Yafe shall have no liability for rejection, delay, or cancellation of a linking request by Meta or any third-party provider.
The customer undertakes to use WhatsApp Business services in accordance with:
The provisions of this Agreement.
The policies of Meta and the WhatsApp Business Platform.
Applicable laws and regulations.
The customer acknowledges that approval or rejection of Message Templates is carried out by Meta, and that Yafe has no authority to approve or reject them.
Yafe shall not be liable for any delay, rejection, deletion, or suspension of Message Templates by Meta.
The customer bears full responsibility for the content of all messages sent using Yafe's services.
The customer undertakes to ensure that it has obtained all consents, permissions, or lawful bases required to send messages to end users, and Yafe disclaims liability for any violation arising from the customer's failure to do so.
The customer is aware that Meta may assess the quality of its WhatsApp Business account based on Meta's internal standards and policies.
Yafe shall have no liability for a decline in quality rating, the imposition of restrictions on the account, reduction of sending limits, or suspension or closure of the account by Meta.
If WhatsApp Business services or any part thereof are suspended, restricted, or discontinued by Meta or an external service provider, that shall not be deemed a breach by Yafe of this Agreement.
Yafe will make reasonable efforts to assist the customer in following up on requests or reports relating to WhatsApp Business services whenever possible, without guaranteeing their acceptance or implementation by Meta.
Certain WhatsApp Business services may be subject to fees or pricing determined by Meta or third-party providers.
Yafe may adjust the fees relating to these services if changes occur in the prices or fees imposed by Meta or third-party providers, in accordance with the provisions of Chapter Fourteen (Notices and Amendments).
The customer acknowledges that Meta may at any time amend the features, functionalities, or policies of the WhatsApp Business Platform.
Yafe may amend its services, the manner of their provision, or their features to align with those updates, and that shall not be deemed a breach of this Agreement.
Yafe shall have no liability for decisions, actions, updates, or restrictions imposed by Meta or any third-party provider in connection with WhatsApp Business services.
Such actions include, without limitation:
Rejection or suspension of the account.
Rejection of Message Templates.
Reduction of sending limits.
Cancellation or restriction of certain features.
Any operational or technical changes that affect the service.
This article sets out the special terms and conditions governing use of services or features that rely on artificial intelligence technologies, whether currently available or added in the future within the Yafe platform.
Yafe may provide services or features that rely on artificial intelligence technologies, including — without limitation — smart assistants, AI Agents, Chatbots, content generation, conversation analysis, automated replies, and intelligent recommendations.
Yafe may add, modify, or remove any of the artificial intelligence services at any time in accordance with the provisions of this Agreement.
The customer acknowledges that outputs of artificial intelligence services are generated automatically based on available data, instructions, and information.
Such outputs may be incomplete, inaccurate, or unsuitable for certain cases, and should not be relied upon as legal, financial, medical, professional, or any other specialized advice.
The customer is responsible for reviewing and approving all content, replies, messages, or recommendations generated by artificial intelligence services before using or sending them, whenever appropriate given the nature of the use.
The customer also bears full responsibility for any decisions, actions, or communications made based on outputs of artificial intelligence services.
The customer bears full responsibility for verifying that any outputs or content generated by artificial intelligence services comply with applicable laws and regulations and with third-party legal rights before publishing, using, or relying on them.
Yafe may use anonymized operational and statistical data to improve and develop the performance of artificial intelligence services, in accordance with applicable laws and the Privacy Policy.
Data through which the customer or end users can be identified may not be used for developing artificial intelligence models except as permitted by law or after obtaining the necessary consents, where required.
The customer undertakes not to use artificial intelligence services in any activity that violates applicable laws or this Agreement.
This includes — without limitation —:
Creating or publishing unlawful, misleading, or fraudulent content.
Impersonating any individual or entity.
Infringing intellectual property, privacy, or data-protection rights.
Using the services to create or disseminate malicious software or unlawful instructions.
Yafe will make reasonable efforts to improve the quality of artificial intelligence services; however, it does not guarantee the accuracy, completeness, or suitability of all outputs for every use case.
Yafe shall not be liable for any losses, damages, or claims arising from reliance by the customer or any other party on outputs of artificial intelligence services without reviewing or verifying them.
Yafe may update, replace, or develop artificial intelligence models, their providers, or their features at any time if such action aims to improve the quality of the services or to comply with laws or technology-provider requirements.
Carrying out such updates shall not be deemed a breach of this Agreement, so long as they do not cancel the essence of the agreed service without a legitimate reason.
This article sets out the provisions relating to new services, future features, and integrations that Yafe may provide within its platform.
Yafe may, at its discretion, develop, add, discontinue, or modify any new service, feature, product, or functionality within the platform, in line with market needs, operational requirements, or applicable laws.
Any new services or features shall be subject to this Agreement, unless Yafe specifies special terms or agreements for them.
Yafe may enable integration with systems, platforms, applications, or services belonging to third parties.
The customer is responsible for ensuring that it holds all rights, licenses, and permissions necessary to use those systems or to link them to the Yafe platform.
Yafe shall not be liable for any failures, interruptions, changes, restrictions, or discontinuations originating from those external systems or services.
Yafe will make reasonable efforts to maintain compatibility of its services with supported systems and technologies.
Certain services or updates may require the customer to update its systems, settings, or integration methods, and the customer is responsible for implementing those updates within the period specified by Yafe.
Yafe may provide certain services, features, or products as experimental or Beta releases.
Beta services are provided for evaluation or testing purposes and may change, be suspended, or be cancelled at any time.
Unless Yafe states otherwise in writing, Beta services are provided without any additional warranties and are subject to the provisions of this Agreement.
Certain Yafe services may include products, services, technologies, or interfaces provided by third parties.
The customer acknowledges that the continued operation of these services depends in part on their providers, and Yafe shall not be liable for any modification, suspension, discontinuation, or termination originating from those parties.
Certain services or integrations may be subject to additional terms of use or policies imposed by the third-party provider, and the customer undertakes to comply with them when using those services.
Yafe may release updates, enhancements, upgrades, or security fixes periodically to improve platform performance, enhance security, or add new features.
Certain updates may require temporary interruption of some services, and Yafe undertakes — whenever possible — to notify the customer in advance if the interruption is scheduled.
Any announcement, offer, roadmap, development plan, or future feature published by Yafe shall not constitute a contractual commitment to provide that service or to launch it by a specified date, unless agreed in writing.
This article sets out Yafe's official communication channels for inquiries, notices, requests, complaints, and any correspondence relating to this Agreement or the services.
The customer may contact Yafe through the following official contact details:
Company Name: Yafe Company
Website:
Email:
Phone:
Address:
Kingdom of Saudi Arabia – Riyadh, Al Taawun District, Prince Saud bin Abdulaziz bin Mohammed branch/road.
The customer may submit any inquiry, support request, or complaint through Yafe's approved official communication channels.
Yafe will process requests, inquiries, and complaints within appropriate periods according to the nature of the request and its approved support procedures.
Yafe may update its contact details or official communication channels at any time.
Updated contact details will be published via the website or the platform and shall be relied upon as of the date of publication, unless otherwise stated.
The customer acknowledges that it has read this Agreement and understood all of its provisions, and that it has agreed to them of its own free will before using Yafe's services.
Creating an account, subscribing to any of Yafe's services, accessing the platform, or continuing to use it constitutes the customer's express agreement to be bound by this Agreement and all policies and documents referenced herein.
If the customer does not agree to any provision of this Agreement, the customer must refrain from creating an account or using or continuing to use Yafe's services.
Issue Date: 08/07/2026
Welcome to the Conversations Application Programming Interface (WhatsApp Business API) Service Terms provided by Yafe.
Issue Date: 08/07/2026
These terms set out the provisions and obligations specifically governing use of the Conversations API service provided by Yafe, which enables customers to manage their communications with end users via the WhatsApp Business Platform through application programming interfaces (APIs) and Yafe's dashboard.
These terms form a complementary part of Yafe's general Terms and Conditions and apply to all customers who use the Conversations API service. In the event of a conflict between these terms and the general Terms and Conditions, these terms shall prevail solely with respect to the Conversations API service.
Please read these terms carefully before using the service. Your use, activation, or continued use of the service constitutes your agreement to comply with these terms, in addition to the general Terms and Conditions and any policies or requirements imposed by third-party providers, including Meta and the WhatsApp Business Platform.
Words and terms used in these terms shall have the meanings assigned to them in Yafe's general Terms and Conditions, unless the context otherwise requires or a different meaning is expressly stated in this document.
Conversations API:
The service provided by Yafe that enables the customer to send, receive, and manage messages via the WhatsApp Business Platform using application programming interfaces (APIs) or through Yafe's dashboard.
Conversation Channels:
The digital communication channels supported by the Conversations API service, currently including the WhatsApp Business Platform. Yafe may add or remove any communication channel in the future.
Business-Initiated Conversation:
A conversation that begins with a message sent by the customer to an end user outside the customer-care window defined by Meta, which requires the use of an approved Message Template, in accordance with the then-applicable WhatsApp Business Platform policies.
User-Initiated Conversation:
A conversation that begins when an end user sends a message to the customer via WhatsApp Business, allowing the customer to reply within the time window permitted under Meta's policies.
Message Templates:
Messages created and approved through the WhatsApp Business Platform for use in business-initiated conversations. All templates are subject to Meta's approval.
End User:
Any person who receives or sends a message using the Conversations API service through the customer's account.
Application Programming Interface (API):
The programmatic interface provided by Yafe to enable the customer to integrate their systems with the Conversations API services.
API Key:
Credentials issued by Yafe to the customer for using the API, which must be kept confidential and must not be shared with any unauthorized party.
Service:
Means the Conversations API service (WhatsApp Business API) provided by Yafe, including all related features, functionalities, and tools.
Third-Party Provider Terms:
Means all terms, policies, and guidelines issued by Meta, the WhatsApp Business Platform, or any other third-party provider on which Yafe relies to deliver the service, with which the customer must comply. Any amendment thereto shall apply as of its effective date.
Spam:
Any messages sent without a lawful basis or appropriate end-user consent, or in violation of applicable laws, Meta policies, or these terms.
Support Services:
Technical and operational support services that Yafe provides to the customer in relation to the Conversations API service, in accordance with the applicable plan, subscription, or service level agreement (if any).
This article sets out the provisions relating to access to the Conversations API service (WhatsApp Business API) and how it is activated and used.
After subscription requirements are completed and the request is approved, Yafe will activate the Conversations API service for the customer in accordance with the agreed plan or subscription.
Activation of the service may require completion of certain technical, operational, or regulatory requirements, including verification requirements of Meta or the WhatsApp Business Platform.
Yafe may provide the customer with the credentials necessary to use the service, including API Keys, Access Tokens, or other authentication means.
The customer is responsible for maintaining the confidentiality of access credentials and for not sharing them with any unauthorized party.
Yafe may suspend, restrict, or revoke access to the service if unauthorized use is identified or if these terms or the general Terms and Conditions are breached.
The customer may not grant any third party access to the service except with Yafe's prior written approval, unless the service itself expressly permits such access.
This article describes how the Conversations API service is provided and the obligations relating to its operation.
Yafe undertakes to use commercially reasonable efforts to provide the Conversations API service in accordance with these terms, the general Terms and Conditions, and the agreed plan or subscription.
The service is provided using Yafe's infrastructure and in reliance on the WhatsApp Business Platform and third-party providers as needed.
Yafe may perform updates, improvements, or periodic maintenance on the service to enhance performance, strengthen security, or comply with regulatory or technical requirements.
Certain maintenance activities may result in temporary service interruption. Where reasonably possible, Yafe will notify the customer in advance of scheduled maintenance.
Yafe may provide technical support, assistance with service setup, WhatsApp Business number connection, and integration with the customer's systems, in accordance with the applicable plan or service level agreement (if any).
This article sets out the provisions relating to fees for the Conversations API service.
The customer shall pay all fees due for use of the service in accordance with the approved plan, subscription, or order form.
Fees may depend on the subscription type, usage volume, number of conversations, or any other pricing mechanism adopted by Yafe.
The customer acknowledges that certain fees may be charged by Meta or another third-party provider and are independent of the fees charged by Yafe.
The customer is responsible for paying any fees imposed by Meta or third-party providers whenever applicable.
Fees arising from Meta or any third-party provider may be modified automatically upon the effectiveness of any change imposed by that provider. Such modification shall be effective as of its effective date without liability on Yafe, with notice to the customer where reasonably possible.
Unless Yafe expressly provides otherwise in writing, all fees paid for the service are non-refundable.
This article sets out the obligations Yafe undertakes when providing the Conversations API service.
Yafe undertakes to provide the service with due care and professionalism and in accordance with these terms and the general Terms and Conditions.
Yafe may provide technical support related to service activation, WhatsApp Business number connection, and assistance with integration into the customer's systems, in accordance with the applicable plan, subscription, or service level agreement (if any).
Yafe enables the customer to integrate with their systems using the API, where such feature is included in the service subscribed to by the customer.
Yafe may continuously develop, update, or improve the Conversations API service in a manner that contributes to better performance, stronger security, or compliance with technical and regulatory requirements.
Yafe will use reasonable efforts to maintain service stability; however, it does not guarantee uninterrupted availability or freedom from errors at all times, particularly where an interruption is outside Yafe's control or results from third-party providers.
This article sets out the customer's obligations when using the Conversations API service.
The customer shall use the service in accordance with applicable laws, these terms, and Yafe's general Terms and Conditions.
The customer bears full responsibility for all messages, content, and files sent or received using the service.
The customer must obtain all necessary consents and authorizations from end users before sending any messages to them, whenever required under applicable laws or Meta policies.
The customer shall retain evidence or records proving that they obtained the required consents or lawful bases for sending messages, and shall provide them to Yafe or competent authorities upon request.
The customer shall not use the service to send any unlawful, misleading, fraudulent, abusive, or otherwise non-compliant content, or content that violates Meta policies.
Yafe has no obligation to review, monitor, or approve the content of messages sent by the customer.
Use of the service to send spam or bulk messages that violate applicable laws or Meta policies is prohibited.
Yafe may immediately suspend, restrict, or terminate the service if it is used to send spam, without prejudice to any other rights of Yafe.
The customer shall comply with all related laws, instructions, and regulations, as well as Meta and WhatsApp Business Platform policies and terms.
The customer bears full responsibility for any violations, fines, or claims arising from non-compliance with such laws or policies.
This article sets out the provisions specifically governing use of the API provided by Yafe.
The customer may use the API only for authorized purposes and in accordance with the technical documentation provided by Yafe.
The API may not be used in a manner that affects the stability, security, or performance of the service.
The customer is responsible for protecting API Keys, access tokens, and all authentication credentials associated with them.
The customer must notify Yafe immediately upon suspicion of any unauthorized use or leakage of access credentials.
The customer is prohibited from attempting to bypass technical or security restrictions, or from conducting any tests or attempts that may affect the stability or security of the service, without Yafe's prior written approval.
This article sets out the provisions relating to use of WhatsApp Business through the Yafe platform.
The customer acknowledges that the WhatsApp Business service depends on Meta's platform, and that continuity of the service is subject to Meta's policies and requirements.
Yafe is not responsible for any decisions, restrictions, or modifications issued by Meta that affect the service.
All message templates are subject to Meta's approval.
Yafe is not responsible for Meta's rejection, suspension, or deletion of any message template.
The customer acknowledges that Meta may assess the quality of their WhatsApp Business account.
Yafe is not responsible for a reduction in quality rating or for restrictions or suspension of the account by Meta.
Yafe bears no responsibility for a reduction in account quality, or for restriction, suspension, or cancellation of the customer's account, where that results from message content, complaint rates, violation of Meta policies, or any use or conduct by the customer or authorized users.
This article addresses service availability and technical support levels.
Yafe will use reasonable efforts to maintain the availability and continuity of the service.
The service may be affected by maintenance, outages, or interruptions caused by third-party providers or circumstances beyond Yafe's control.
Yafe provides technical support services in accordance with the applicable plan, subscription, or service level agreement (if any).
Response times and the scope of support may vary depending on the subscription type.
This article sets out the circumstances in which the Conversations API service may be suspended or terminated.
Yafe may suspend or terminate the service if the customer breaches these terms or the general Terms and Conditions.
The service may also be suspended if that results from a decision issued by Meta or any other third-party provider.
Termination of the service results in the cessation of the customer's right to use the API and related services.
Termination or suspension of the service does not relieve either party of obligations or rights that arose before the termination or suspension date, and does not affect the continued validity of any provisions that by their nature are intended to survive, including confidentiality, intellectual property, indemnification, and limitation of liability provisions, in accordance with Yafe's general Terms and Conditions.
These terms are subject to Yafe's general Terms and Conditions and shall be interpreted together with them as one unit.
In the event of a conflict between these terms and the general Terms and Conditions, these terms shall apply solely with respect to the Conversations API service.
Yafe may amend these terms at any time in accordance with the general Terms and Conditions, or where required to comply with laws or with the requirements of Meta or any other third-party provider.
These terms are governed by the laws of the Kingdom of Saudi Arabia, and the competent courts in the city of Riyadh shall have jurisdiction over any dispute arising therefrom, unless applicable laws provide otherwise.
